seo-competitor-analysis – OpenClaw Skill

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name: seo-competitor-analysis description: Perform deep SEO competitor analysis, including keyword research, backlink checking, and content strategy mapping. Use when the user wants to analyze a website's competitors or improve their own SEO ranking by studying the competition.

SEO Competitor Analysis Skill

This skill automates the process of identifying and analyzing SEO competitors to inform content and ranking strategies.

Workflow

1. Identify Competitors: If not provided, search for the target domain and identify top-ranking sites for similar keywords.
2. Analyze Keywords: Use web_search to find ranking keywords and search volume (if available via snippets).
3. Content Gap Analysis: Compare the user's content with competitors to identify missing topics.
4. Report Generation: Summarize findings into a structured report.

Tools to Use

• web_search: To find competitors and their ranking content.
• web_fetch: To extract content from competitor pages for deep analysis.
• browser: For complex pages that require JavaScript or manual navigation patterns.

Scripts

• scripts/competitor_finder.py: (Optional) Logic to automate the discovery of competitors using search APIs.

References

• references/seo_metrics_guide.md: Definition of SEO terms and how to interpret them.
• references/report_template.md: A standard structure for the final SEO analysis report.